Conscious hunting, is a sincere game-preserving activity that requires unconditional respect for nature, animals and the ecosystem they create together. During the hunt, it is therefore crucial to be able to focus on the task at hand. Clothing and equipment must be extremely well-designed and function effortlessly. For these reasons, adaptability and sustainability are the main features of Fjällrävens hunting range. Weather, locations and activity levels are changeable and a hunter’s equipment should be too.
Fjällräven has been producing hunting clothing and accessories since the 1980s. But its history in the outdoors goes back a further two decades. It continues to draw on this long history of creating gear for nature, with this season’s hunting collection. Under the name Conscious Hunting, a concept launched in 2015, Fjällräven has established itself as a leader in hunting clothing and accessories that excel on performance, versatility and fit. Conscious Hunting defines Fjällräven’s approach to hunting, one that’s about balance in nature, not trophies or sport. But it also defines its approach to its gear. With materials like G-1000 Silent Eco, restriction-free fits, and well-placed pockets and details Fjällräven has shown it knows what hunters need and want. But Fjällräven continues to innovate and develop, and this season is no exception. The new Barents Pro Hunting Trousers are made from hardwearing and highly adaptable G-1000 Silent Eco, they have a remarkably comfortable fit and no less than six pockets. The popular Singi Stubben backpack is substantially upgraded, offering even more storage space and versatility - made from sustainable G-1000 HeavyDuty Eco S. The brand also introduces three new Singi hunting backpacks - that together with the upgraded Singi Stubben all come with the possibility of extra adaptability through the Singi Side Pocket and Singi Gear Holder.
Find out more about the new highlight products for Fall & Winter 2019, the Fjällräven Hunting product families and Fjällräven's unique, robust and sustainable materials in the Press Kit below.