It’s been given numerous names: nature therapy, forest therapy, green exercise and forest bathing, but the science is fundamentally the same. Nature is good for us, for our physical and mental health. For the greater benefit of society. And it’s right there, waiting for us.
Fjällräven’s core mission and driving force has always been, and always will be, to enable and inspire more people to spend time in nature – whether it be a walk through your local park, as the first snow of the season touches your cheeks, or a challenging ski-touring expedition in the back and beyond, tuned out from news channels, social media and work emails and tuned in to the sounds and senses of the outdoors. With this in mind, Fjällräven designs clothing and equipment that make any venture into nature – short or long – safer, warmer, dryer and more comfortable. And this season is no different.
Fjällräven encourages you to explore further into snow, rain, cold and whatever else nature might have in store on winter outings. And it has the gear to take you there. This season it is optimising its re-engineered Greenland collection for winter, with new items like the Greenland Stretch Trousers and updated classics such as the Greenland Winter Jacket and Parka. Additionally, the Keb Collection, launched almost two decades ago, is being expanded. A new stretch fabric is being used to create the Keb Touring Jacket and Trousers. These mark Fjällräven’s first soft-shell products under the Keb family. Keb has always been about exploring further, higher, longer. But with these new additions, Keb has become more versatile than ever before.
And to round it all off, Fjällräven is launching Kånken Essentials, a collection of accessories for one of the world’s most popular backpacks. Personalisation is what Kånken is all about and with these new products, including a lunch box, pencil case and laptop case, Kånken is becoming even more unique.
50 years ago fjällräven founder, Åke Nordin, released his first jacket. The Greenland Jacket has proved to be a game changer. Combining Greenland Wax with G-1000 created a strong, tough, weather-resistant material ideal for all kinds of outdoor adventures. It swept through Sweden capturing the hearts and minds of the country’s outdoor lovers. It enabled them to trek further into nature and spend more time there. And for half a century this tried, tested and treasured jacket stood the test of time, unchanged. Then this spring Fjällräven decided to update and expand the collection with new fits, more sustainable materials and even better-quality trims. The result was Greenland Updated and this autumn/winter Fjällräven is taking this updated collection into winter environments.
The Greenland Winter Jacket and Parka have been updated this season. Both are now made with G-1000 Eco – a blend of recycled polyester and organic cotton. Their hoods have been tweaked to offer better protection from rain and wind, plus their overall shapes are more fitted. There are some new items joining the collection too. Greenland Stretch Trousers, available for both men and women, incorporate a stretch fabric and narrow legs for a more modern look and feel.
With the new Greenland Updated collection we wanted to created environmentally conscious gear that looks good in the city but that also works in the outdoors. We’ve refined the fits, used more sustainable materials to make these new Greenland products even better than the originals.
says Sarah Isaksson, the Fjällräven designer who worked on the collection.