Versatile Daypacks for Summer Adventures

Date: 2019-04-03

From city to nature, Fjällräven’s products have always been about making getting outdoors easier and more comfortable. This is as true of their technical trekking trousers and backpacks and their mountaineering range as it is of their heritage products and everyday essentials. Any experience in nature – regardless of where and when – is to be cherished. And there are adventures to be had closer than you might think.

An entirely new daypack collection

Daypacks need to work hard. Unlike trekking backpacks which have a specific function and purpose, daypacks need to be functional and versatile. They need to look great in the city, carry what you need in the outdoors, have space for your gym gear or your picnic – or both. This is why Fjällräven has launched a completely new range of daypacks. The new Ulvö series is designed with flexibility in mind. The collection includes a roll-top, hip pack and mid-sized backpack. And they are made using Fjällräven’s newest material: Bergshell, an ultra-hardwearing, waterproof fabric that has both outstanding tear- and abrasion-resistance. Find out more about Bergshell here.

Ulvö 23

With a padded laptop sleeve, water-bottle pockets, air mesh back panel, chest strap, two large compartments and several pockets Ulvö 23 is a truly versatile day pack. It’s suitable for commutes, adventures in nature and urban exploration. 

Ulvö Rolltop 23

Fjällräven’s new waterproof Bergshell fabric and taped seams make this daypack a safe bet in even the most persistent rain. The roll-top closure stops water from getting inside and the padded sleeve provides safe storage for your laptop. There’s a small loop for a bike lamp on the front and the logo is reflective. 

Ulvö Hip Pack

For outings where you want to carry as little as possible, Ulvö Hip Pack offers convenient storage in a compact format. The main compartment is complemented by an outside security pocket against your body. Perfect for short hikes and travelling.




It’s time for an adventure

Six micro-adventures around the world

From a beach walk in Norway to a forest hike in the Netherlands you don’t need to look further than your own backyard. 


Starting point: Oslo, Norway Escape destination: Grefsenkollen

Annika Malmer: “Just 20-25 minutes from Oslo city centre I have a little hideout around 500m from Grefsenkollen, Oslo’s highest point (379m). There’s a little opening in the otherwise thick forest where you have an amazing view of the city. No one can see you and so it almost feels like you are sneak-peeking on the city – I love it!” Grefsenkollen is in the Grefsenåsen recreation area, a popular place for Oslo residents to hike, bike and – in winter – ski. The walk up from the city is around 3km long and takes one to one-and-a-half hours. Go just before sunset for the best photo opportunity.

Annika’s favourite daypack is the Abisko Hike 35. “The size is just perfect. I can use it for a weekend away, a day hike if I need space for rain clothes and cooking equipment and I also use it as my everyday bag for work, filled with my lunch box and gym clothes. It is always the right size and I feel it fits my personality very well, whether I'm in the city or the forest.”



Starting point: Stavanger, Norway 
Escape destination: Borestranda (Bore Beach)

Kathrine Haugen: “My recommendation is Borestranda. This is one of the region’s longest beaches, and also one of its nicest. You can choose to do a coastal walk, or just relax on the beach with a picnic with the endless ocean as your view. This place is also considered a paradise for people surfing, windsurfing or kiting.” This sandy beach is roughly 3km long and is viewed as one of the finest in all of Norway – and that’s saying a lot! From the Stavanger store it takes about 30 minutes to reach the beach by car. Kathrine’s favourite backpack is Kånken Laptop 15”. “It’s so versatile that I can use it for school and work as well as easygoing day trips.”   


Starting point: Hong Kong 
Escape Destination: Violet Hill & Twin Peaks  

Raphael Wong: “My favourite trail is located on Hong Kong Island, which is close to where I live and it offers really easy access with super nice views all the way. Like most of the trails in Hong Kong there are a lot of stairs; with this one you have to climb at least a thousand steps to reach The Twin Peaks, which for me is really hardcore. But the views are worth it and I’d recommend it to those who want a great work out and to challenge themselves.” Located in the Tai Tam Country Park, this challenging 4.8km walk is best done from Parkview to Stanley. Buses 6 and 66 go to Parkview from Exchange Square. From Stanley you can get a bus back into Hong Kong city.  Raphael’s favourite backpack is the Ulvö Rolltop. “It’s water-proof and has a handy volume. It’s enough for me to go hiking but it’s also great for when I’m doing water-based adventures, like kayaking. It’s my favourite travel companion, too.”   



Starting point: Boulder, Colorado, USA
Escape destination: Eldorado Canyon State Park  

Aundrea Dawkins: “As far as Colorado hiking goes, we have tons of breathtaking trails that are easily accessible from the city. One of my favourite day hikes is right outside of Boulder in Eldo-rado Canyon State Park. From the trailhead, you climb steadily over sunny slopes, switching back and forth between shaded forests and open areas. Once you reach the ‘summit’, you’ll enjoy wondrous views of the canyon gates, the Continental Divide and South Boulder Creek. If you’re feeling ambitious, you can easily hike the 7.8 mile Walker Ranch Loop that takes you through the Walker Ranch Open Space then back to the Eldorado Canyon trail. If you’re visiting in the summer, bring a swimsuit because when you’re done with your hike, drive back towards Boulder for a dip in Boulder Creek.” Eldorado Canyon State Park is just 20 minutes’ drive from Boul-der and there are 18km of trails and one of the world’s premier climbing areas.  Aundrea’s favourite day pack is the High Coast 18. ”It’s small and light, but fits water, sunscreen and a few snacks perfectly.”  



Starting point: Stockholm, Sweden 
Escape destination: Lovön  

Angelica Molin: “I love Lovön Naturreservat because it’s so close to central Stockholm making it an easy escape from the city. It offers varied nature - forest trails for hiking, secluded bays to swim in and cliffs with great views of the city and Lake Mälaren. And best of all, is the lack of people. You hardly see anyone else. So I feel totally alone, except for the company of my dog Harvey, of course.”  Lovön is an island located 30 minutes’ drive from the capital’s city centre. Aside from being the location of Drottningholm Palace, the Swedish royal family’s private residence, it offers an alluring mix of forests, fields and calm waters.  Angelica’s favourite backpack is the new Ulvö 23. “It’s big enough for a water bottle, a rain jacket, lunch and treats for Harvey, my dog.” 


Starting point: Amsterdam, The Netherlands
Escape destination: The Ardennes

Erik de Gooijer: “The Belgium Ardennes region is beautiful with both easy and more challenging hikes. The area between Namur, Liege and the French/Luxemburg border has very nice terrain for all kinds of outdoor activities from kayaking and rafting to hiking and mountain biking and is my personal favourite.” The Ardennes is made up of gently rolling hills, dense forests and winding rivers. It’s criss-crossed by hiking trails and dotted with picturesque villages. Liege, a good starting point, is around a two-three hour drive from Amsterdam. You can also go via public transport, though it’ll take a little longer. Erik’s favourite day pack is Keb Hike 30. “It looks simple, but I like all the technical details. And there’s space for the things I need on a long day out in nature.”   




Find more information in the Spring & Summer 2019 Press Kit and Lookbook.





SS19_PR_April_Ulvo2019 PDF-file (1 MB)

download log in to add to press kit

FJR_Lookbook_SS19_lowres PDF-file (51 MB)

download log in to add to press kit