Fjällräven is not just reaching out to global travellers with its clothing and equipment. It’s reaching them more practically by expanding its popular longdistance trekking event to new locations. In 2017, Fjällräven Classic Sweden and Denmark will be joined by events in Colorado in the US and Hong Kong. The two new Classics will follow the same winning concept using the same well-oiled logistical set-up and extensive trekking knowledge.
Fjällräven’s event manager Andreas Cederlund says: “we feel Fjällräven Classic is the best trekking event in the world. But a lot of people can’t afford the long journey to Sweden or Denmark. With these two new Classics, we want to give more people, from other parts of the world, the chance to experience this unique long-distance trekking event.”
Find out more about the Fjällräven Classic expansion in press release or in the SS17 Press Kit.
To prepare for the expansion, Fjällräven revealed the updated Classic webpages that are more visually engaging than before. For more information please visit http://classic.fjallraven.com/