Kånken Art is what happens when you invite renowned artists to express their relationship to nature with a Kånken as their canvas. For the 2020 edition of Kånken Art, Fjällräven is working with Swedish artist Moa Hoff whose playful expression has created a truly unique pattern that makes Kånken stand out in a crowd. Also in 2020, every piece of Kånken Art sold, will support the Arctic Fox Initiative. The products will be available from July 15th 2020. Read more about the non-profit project, the artist and the products below.
The Arctic Fox Initiative is a way for Fjällräven to create engagement and funding around ideas and projects that put nature first. The first three projects supported by the Arctic Fox Initiative in 2019 are The Beach Clean Network Limited, Leave No Trace and Hej Främling! All three are incredible non-profit
organisations, from the UK, USA and Sweden and have now received funding generated from the sales of selected products, especially Kånken Art. In 2020 the project goes into its second round. Non-profit organisations have the chance to apply for funding until May, 31st 2020 on this website. In July 2020 the new projects that will receive fundings will be announced.
Moa Hoff is an illustrator, artist and graphic designer from Stockholm, Sweden. She has been working as a freelance illustrator after graduating from the University College of Arts, Crafts and Design in 2005. Moa explains: “I always work by hand - drawing with pencil, painting surfaces and cutting paper. I want to get the sense of the material.” She has been a nature-lover since she was little: “I’ve always loved the forest and as a child growing up close to it, I watched bugs and tadpoles, tasted basil-thyme a spruce shoots, and thought for a long time that trees had their own secret life.” Moa says she was really happy to work on this project with Fjällräven: “I always loved Kånken. It was my school bag as a kid, and my kids have Kånken too.” Her inspiration for the Kånken Art project was a childhood memory of a hike to the mountains with her father: “I remember the light, the crisp colours and small knobbly mountain birches. It was this memory - the birches - and that feeling that I wanted to connect with when I created this pattern.” Read more about Moa Hoff and her what inspired her here.
Since Kånken was launched in 1978 it has journeyed from Örnsköldsvik in northern Sweden to every corner of the world, and what started as a functional schoolbag quickly became a global traveller for people from all walks of life. It only takes a split second to recognise the world famous design of this icon. With Kånken Art, Fjällräven has initiated an innovative collaboration with interesting artists, inviting them to express their relationship with nature. Moa’s new Kånken Art collection will be available from July 15th 2020 and consists of the following limited products: Kånken Art / Mini / Laptop 15", Kånken Art Pen Case, Kånken Art Travel Wallet, Kånken Art Card Wallet and Kånken Art Toiletry Bag. They all are little pieces of art that carry stuff for you. Every piece sold gives back to nature through the Arctic Fox Initiative.