This year, Fjällräven’s close collaboration and inspiring friendship with nature has been ongoing for over 60 years. The brand’s functional, durable, timeless clothes and equipment have earned them a global following that is both humbling and motivating. And research shows that Fjällräven is doing something right too. Recent studies reveal a clear correlation between a product’s ability to stay in use for a long time and the environmental impact it thereby reduces. It confirms the values of what Fjällräven is doing, and why the brand strives to create products that become long time favourites.
The spring & summer 2021 season is built on the success of Fjällräven’s Abisko Midsummer and High Coast ranges with the introduction of more lightweight, ventilating, moisture-wicking, quick-drying and highly packable products. Fjällräven is also widening their offer on waterproof and PFC-free shell garments by introducing the new High Coast Hydratic series that offers highly capable wet weather reliability. Extra focus is being placed on versatility, durability and functionality with Fjällräven's unique, well known and well-proven G-1000 fabric. Its ability to be modified with Greenland Wax not only prolongs the life of garments and equipment; it also enables trekkers everywhere to adjust the features of their gear to suit their specific needs.
Developing durable, functional and timeless outdoor equipment for over sixty years has been a true privilege for the brand and Fjällräven is looking forward to at least sixty more years, together with its strong community of trekkers and outdoor enthusiasts.
See you out there.
Find more information on the new products and highlights in the spring & summer Press Kit 2021 below.