As a leading outdoor company, Fjällräven has been acutely aware of the industry’s impact on the environment for a long time and has made sustainability and minimum environmental impact a critically prioritized aspect in all parts of its operations. The opportunity to now be able to collaborate with the fashion industry is a big step in the right direction.
“Climate change is such a complex and pressing problem so it’s high time that we are able to join forces in the industry, educate consumers and collectively take immediate actions to stop the dramatic development,” says Christiane Dolva, Head of Sustainability at Fjällräven.
The Fashion for Climate Action initiative is founded on the UN’s “Fashion Industry Charter for Climate Action”, gathering leading fashion brands, retailers, supplier organizations, and others to collectively address the climate impact of the fashion sector across its entire value chain. Through the charter the fashion industry acknowledges the contribution of the sector to climate change and its responsibility to actively and collectively strive towards climate neutrality. By uniting them behind 16 principles and targets the initiative aims to get them on track for the net-zero emissions economy of 2050, in line with the aim of the Paris Agreement.
“We’ve been working with similar goals for quite a while not at Fjällräven, creating plans, visions and taking actions,” continues Christiane Dolva. “In order to take those goals to the next level and reach results faster, more collective pressure is needed. By signing the UN Climate Change Charter, we want to contribute to accelerating the fight against climate change,show our commitment and share our knowledge within the industry”.
Fjällräven’s products are made with longevity, durability and sustainability in mind. Materials are selected from as sustainable sources as possible, animal welfare and social sustainability is also always taken into account. The brand is following the evolution of science and industry’s response to climate change closely, and adapts its business accordingly. This also means collaborative action to solve the challenges that comes with committing to drastically reductions of greenhouse gas emissions, such as within the partnership in the Swedish Textile Initiative for Climate Action (read more here) as well as commitments on policy level such as Fjällrävens commitment to the UN Global Compact.
Fjällräven hopes that its actions and the commitment to the Global Climate Action Initiative will inspire customers, communities and governments to raise their climate ambition in a united effort to limit global warming to 1.5°C.
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