For Fall & Winter 2018/19 Fjällräven honed its Greenland collection ensuring everyday adventures are just as important – and well taken care of – as once-in-a-lifetime exploits. The expanded Keb collection gives outdoor enthusiast the freedom to take their adventures to the next level, whatever the weather. After 40 years of loyal service on large and small backs around the world, Fjällräven is also introducing new members to the Kånken family.
This season Fjällräven has chosen to look back at one of its most iconic pieces. A jacket that was created for adventures in the outdoors. A jacket that has been worn and loved for generations. That jacket is the Greenland Jacket. And it was the starting point for an entire collection. For spring/summer 2018 Fjällräven is updating this classic and expanding the Greenland collection.
On 16 November 120 wool sweaters will go on sale in selected Fjällräven Brand Stores and on Fjällräven’s ecommerce site. But they aren’t just any wool sweaters. The Brattlands No. 1 Sweaters are special. They’re made from 100% Swedish wool that has come from sheep raised on a farm in the north of sweden in close cooperation with Fjällräven.
Technical details aside, Fjälläven’s winter jackets have one purpose: to keep you warm. And this season, the brand has looked deep into its existing range and created an offering that’s uncompromising in cold-weather performance. For Fall/Winter 2017 Fjällräven promises to keep you warm, forever.