Trekking – that’s Fjällräven’s core. The new slimline Keb trekking backpacks are made for multi-day hikes and long-distance treks, like Fjällräven’s own event, Fjällräven Classic - which is now more global than ever before. And if you’ve ever wondered what waking up surrounded by nature feels like, Fjällräven’s rental project, Fjällräven Tent Nights, is just what you’re looking for.
Fjällräven is making their tents available to rent in selected stores for both shorter and longer trips into the wilderness. Not only is it a great opportunity to get people closer to nature, it is also an opportunity for people to try one of Fjällräven’s tents.
Conscious Hunting defines Fjällräven’s approach to hunting, one that’s about balance in nature, not trophies or sport. But it also defines its approach to its gear. With materials like G-1000 Silent Eco, restriction-free fits, and well-placed pockets and details Fjällräven has. But Fjällräven continues to innovate and develop, and this season is no exception.
Bergshell is a brand new material innovation from Fjällräven. It’s made from 31% recycled nylon that’s certified by the Global Recycled Standard; thanks to a tpu laminate it’s waterproof to 10,000mm; and a state-of-the-art weaving technique means it’s incredibly abrasion- and tear-resistant.
Two new limited-edition Kånkens are joining the Fjällräven family on 15 February 2019. The Swedish outdoor brand has commissioned two Swedish artists to create unique patterns for its much-loved and world-famous backpack. The result is Kånken Art – Kånken, like you know it, but different.
Fjällräven’s new Canada Wool Padded Jacket has just been chosen, from a long list of products, as winner of an ISPO Award 2019 in the ‘urban’ category.
For Fall & Winter 2019 Fjällräven has listened to the wishes of its core customer: the true outdoor enthusiast – out there in any weather. It has revamped its classic Singi trekking collection using traditional materials in new ways, given iconic items from the Greenland range environmentally-friendly winter makeovers with traceable down, recycled wool and G-1000 Eco and is also introducing a new range of backpacks made from recycled wool.
Fjällräven launches The Arctic Fox Initiative to support projects that give back to nature. It is a springboard for new projects and bright ideas that help protect the environment and inspires more people to spend time in it. Anyone can apply with a project, funding is decided by a jury and a public voting system and based on the sales of selected products.
All good adventures start with a backpack. And it’s with the backpack that Fjällräven was founded. For the 2019 spring summer season Fjällräven has returned to its core and is releasing a collection of backpacks for a variety of uses to take you from home to nature and back again, whenever you want.