Europe’s largest brand study on sustainability, the Sustainable Brand Index™ 2020, has announced that Fjällräven is an industry leader within sustainability in Sweden. Choosing between over 1 400 brands Swedish consumers voted for Fjällräven as the most sustainable brand from the “Clothing and Fashion Brand” industry.
When we can’t go out in nature, what better time to prepare for our upcoming trips? Do research, read up on equipment, compare, write packing lists and choose what to wear and what to bring. Finding the right pair of trekking trousers can be the first step towards many successful hikes.
Holidays are coming. And just because the festivities are full of tradition, there’s no reason to not get inspired by new gifts and routines. Fjällräven introduces an alternative gift guide for this year’s Holiday season – some ideas that’ll help you celebrate a little differently this year.
As a leading outdoor company, Fjällräven has been acutely aware of the industry’s impact on the environment for a long time and has made sustainability and minimum environmental impact a critically prioritized aspect in all parts of its operations. The opportunity to now be able to collaborate with the fashion industry under the UN Global Climate Change Action Initiative is a big step in the right direction to win the race against climate change.
The Arctic Fox Initiative has chosen its very first three winning participants for 2019. The projects are The Beach Clean Network Limited, Leave No Trace and Hej Främling! All three are incredible non-profit organisations, from the UK, USA and Sweden respectively.
To make winter adventures more safe, comfortable and dry even in the harshest winter conditions Fjällräven is introducing new product innovations for its Fall & Winter 2019 mountaineering collection Bergtagen and the functional and versatile trekking collection Keb.
Different sheep have different wool. Some are bred for thickness, others for fineness, some for extra durability, others for increased softness. Fjällräven gets its wool from a variety of sources to create products that cover a plethora of applications. Find out more about the differen wool qualities Fjällräven is using...
The best way to introduce the jackets and parkas of the Fjällräven Fall & Winter 2019 collection, is to outline the story of the first ever Fjällräven jacket. And to explain the best choice of jackets / parkas for this year’s Fall & Winter activities, the material guide below compares the different functionalities of outer materials and paddings.