Fjällräven Press Room

Archive


Fjällräven voted most sustainable brand in its industry according to Sustainable Brand Index 2020 Sweden

2020-03-31

Europe’s largest brand study on sustainability, the Sustainable Brand Index™ 2020, has announced that Fjällräven is an industry leader within sustainability in Sweden. Choosing between over 1 400 brands Swedish consumers voted for Fjällräven as the most sustainable brand from the “Clothing and Fashion Brand” industry. 

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It’s A Lifelong Relationship, Choose Wisely!

2020-03-23

When we can’t go out in nature, what better time to prepare for our upcoming trips? Do research, read up on equipment, compare, write packing lists and choose what to wear and what to bring. Finding the right pair of trekking trousers can be the first step towards many successful hikes.

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Fjällräven update around COVID-19

2020-03-16

At Fjällräven, we are taking the current situation seriously and have adjusted our personal routines and business activities in order to minimize further spread of COVID-19. Read more...

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Where Summer Memories Are Made

2020-02-05

Long, hot days and short, light nights means more time outdoors. Fjällräven’s High Coast collection is designed to feel right at home in the versatile space between urban and outdoor life.

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Summer Trekking Starts Here

2019-12-16

For the 2020 spring and summer season, Fjällräven introduces the new Abisko Midsummer collection that focuses on clothing that is optimised for trekking in warm weather conditions – lightweight, ventilated, quick drying and packable.

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Iconic Meets New

2019-11-15

In Spring/Summer 2020, Fjällräven continues to grow its diverse and iconic Kånken with two new members: Kånken Totepack and Kånken Hip Pack. Making this season’s offering a diverse variety of strong products for a wide range of customers.

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Happy Holidays are Outdoor Holidays

2019-09-30

Holidays are coming. And just because the festivities are full of tradition, there’s no reason to not get inspired by new gifts and routines. Fjällräven introduces an alternative gift guide for this year’s Holiday season – some ideas that’ll help you celebrate a little differently this year.

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Fjällräven applauds the UN Global Climate Change Action Initiative and looks forward to collaborating with the fashion industry

2019-09-27

As a leading outdoor company, Fjällräven has been acutely aware of the industry’s impact on the environment for a long time and has made sustainability and minimum environmental impact a critically prioritized aspect in all parts of its operations. The opportunity to now be able to collaborate with the fashion industry under the UN Global Climate Change Action Initiative is a big step in the right direction to win the race against climate change.

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The Arctic Fox Initiative

2019-09-13

The Arctic Fox Initiative has chosen its very first three winning participants for 2019. The projects are The Beach Clean Network Limited, Leave No Trace and Hej Främling! All three are incredible non-profit organisations, from the UK, USA and Sweden respectively.

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Winter: The Perfect Time To Enjoy Nature

2019-08-28

To make winter adventures more safe, comfortable and dry even in the harshest winter conditions Fjällräven is introducing new product innovations for its Fall & Winter 2019 mountaineering collection Bergtagen and the functional and versatile trekking collection Keb.

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Fjällräven explains its use of wool

2019-08-12

Different sheep have different wool. Some are bred for thickness, others for fineness, some for extra durability, others for increased softness. Fjällräven gets its wool from a variety of sources to create products that cover a plethora of applications. Find out more about the differen wool qualities Fjällräven is using... 

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Timeless and Iconic - Fjällräven Fall & Winter 2019 Jackets and Parkas

2019-07-29

The best way to introduce the jackets and parkas of the Fjällräven Fall & Winter 2019 collection, is to outline the story of the first ever Fjällräven jacket. And to explain the best choice of jackets / parkas for this year’s Fall & Winter activities, the material guide below compares the different functionalities of outer materials and paddings. 

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