Fjällräven launches The Arctic Fox Initiative to support projects that give back to nature. It is a springboard for new projects and bright ideas that help protect the environment and inspires more people to spend time in it. Anyone can apply with a project, funding is decided by a jury and a public voting system and based on the sales of selected products.
All good adventures start with a backpack. And it’s with the backpack that Fjällräven was founded. For the 2019 spring summer season Fjällräven has returned to its core and is releasing a collection of backpacks for a variety of uses to take you from home to nature and back again, whenever you want.
It’s almost that time again. When you long for snowy landscapes, open fires and cosy cabins. When you wrap yourselves in a wool sweater and snuggle up with loved ones. Fjällräven is a big fan of wool, because it’s one of nature’s most functional materials.
For the first time, Fjällräven is collaborating with a high-profile fashion brand. Fellow Swedish brand, Acne Studios, is paying homage to Fjällräven with a collection of garments and bags that reinterprets Fjällräven classics.
For the first time ever, Fjällräven is launching a collaborative collection. In homage from one Swedish brand to another, high-profile fashion brand, Acne Studios, has reinterpreted some of Fjällräven's most iconic pieces. The resulting collection is clearly inspired by Fjällräven's timeless functionality, but features the distinctive character of Acne Studios.
Fjällräven’s globally successful event, Fjällräven Polar, is back for another year. To take part on this adventure of a lifetime, participants must apply by submitting their video or photo entries online. The application period runs from 15 November to 13 December 2018.
With Fjällräven’s new and updated Keb collection, enjoying the adventure – whether over snow, ice, rock or dirt – has never been easier. The new additions extend the range’s adaptability to weather, landscape and activity.
For Autumn/Winter 2018/19 Fjällräven is optimising its re-engineered Greenland collection for winter. Additionally, the Keb Collection, launched almost two decades ago, is being expanded. And to round it all off, Fjällräven is launching Kånken Essentials, a collection of accessories for one of the world’s most popular backpacks.
Swedish outdoor brand Fjällräven has another award to add to its collection. It has just won the OutDoor Award 2018 in the category “Innovation Material” for its newly developed, abrasion-resistant and waterproof material, Bergshell, at the OutDoor Trade Show in Germany.
For Spring & Summer 2019 Fjällräven has returned to the point where it all started: backpacks. This is because backpacks aren’t just the start of Fjällräven’s journey as a company; they are the start of any good adventure. To ensure it covers all activities, landscapes and weather conditions, for 2019 Fjällräven is introducing new styles into its Bergtagen (mountaineering) and Keb (technical trekking) collections as well as a series of daypacks under the name Ulvö. Just as important as the new products is the material they’re made from. Bergshell is yet another sustainable fabric Fjällräven is adding to its range. Find out more in the Spring & Summer 2019 Press Kit