Inspirational Stories

G-1000 & Greenland Wax

2018-01-15

In 1968, 32-year-old Åke Nordin produced his first Fjällräven jacket. He called it the Greenland Jacket. It was made with his new G-1000 material that was waxed with his own wax, Greenland Wax. Read more about G-1000 and Greenland Wax...

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Introducing Fjällräven Spring & Summer 2018

2017-12-15

For Spring/Summer 2018 Fjällräven has chosen to look back at one of its most iconic pieces - the Greenland Jacket. This jacket from the 1968 was the starting point for an entire collection. This season Fjällräven is updating this classic icon and expanding the Greenland collection.

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100% Swedish Wool - Fjällräven Brattlands No.1 Sweater

2017-10-12

On 16 November 120 wool sweaters will go on sale in selected Fjällräven Brand Stores and on Fjällräven’s ecommerce site. But they aren’t just any wool sweaters. The Brattlands No. 1 Sweaters are special. They’re made from 100% Swedish wool that has come from sheep partly owned by Fjällräven. 

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Forever Warm with Fjällräven Down Jackets

2017-09-27

Technical details aside, Fjälläven’s winter jackets have one purpose: to keep you warm. And this season, the brand has looked deep into its existing range and created an offering that’s uncompromising in cold-weather performance. For Fall/Winter 2017 Fjällräven promises to keep you warm, forever.

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Latest Press Releases

Management changes at Fjällräven and Hanwag

2017-12-15

Thomas Gröger starts as new Managing Director of Hanwag GmbH, Lars Ryslev takes over position of Managing Director in Germany for the Fjällräven Sportartikelhandelsgesellschaft mbH. Kasper Holmboe is new Country Manager of Fenix Outdoor Denmark.

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Preview: Fjällräven Fall & Winter 2018/19

2017-12-11

For Fall & Winter 2018/19 Fjällräven honed its Greenland collection ensuring everyday adventures are just as important – and well taken care of – as once-in-a-lifetime exploits. The expanded Keb collection gives outdoor enthusiast the freedom to take their adventures to the next level, whatever the weather. After 40 years of loyal service on large and small backs around the world, Fjällräven is also introducing new members to the Kånken family.

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Press Kit: Fjällräven Spring/Summer 2018

2017-12-10

This season Fjällräven has chosen to look back at one of its most iconic pieces. A jacket that was created for adventures in the outdoors. A jacket that has been worn and loved for generations. That jacket is the Greenland Jacket. And it was the starting point for an entire collection. For spring/summer 2018 Fjällräven is updating this classic and expanding the Greenland collection.

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Fjällräven Polar 2018 - Journey of a Lifetime

2017-09-27

Fjällräven’s hugely successful winter event is back, this time with a new country application structure, offering even more people the chance to embark on the life-changing adventure.

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Press Kit: Fjällräven Hunting Fall/Winter 2017/18

2017-08-10

For Fall/Winter 2017, Fjällräven is proud to present a full range of equipment that’ll never get between a hunter and his or her perfect hunting experience. A line-up just as functional as it is conscious

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Press contact

Philipp Kloeters
Head of PR Fjällräven International
Fenix Outdoor | Fjällräven
Isartorplatz 8-10
80331 Munich

Phone: +49 89 23 249 077 782
Mobile: +49 172 42 131 64
E-Mail: philipp.kloeters@fjallraven.se

  


Blog

Waste Not, Want Not

We recycle our plastic bottles...

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Capturing Moments

If photographer and Instagram success...

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Our Swedish Sheep – The Pilot Project is Complete

It was around two and a half years ago that Fjällräven CEO Martin Axelhed and Brattlandsgården farm owner Natasha Skott first brainstormed the idea of Fjällräven’s own Swedish wool products. After a lot of hard work...

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