Inspirational Stories

Iconic Meets New

2019-11-15

In Spring/Summer 2020, Fjällräven continues to grow its diverse and iconic Kånken with two new members: Kånken Totepack and Kånken Hip Pack. Making this season’s offering a diverse variety of strong products for a wide range of customers.

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Happy Holidays are Outdoor Holidays

2019-09-30

Holidays are coming. And just because the festivities are full of tradition, there’s no reason to not get inspired by new gifts and routines. Fjällräven introduces an alternative gift guide for this year’s Holiday season – some ideas that’ll help you celebrate a little differently this year.

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Winter: The Perfect Time To Enjoy Nature

2019-08-28

To make winter adventures more safe, comfortable and dry even in the harshest winter conditions Fjällräven is introducing new product innovations for its Fall & Winter 2019 mountaineering collection Bergtagen and the functional and versatile trekking collection Keb.

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Fjällräven explains its use of wool

2019-08-12

Different sheep have different wool. Some are bred for thickness, others for fineness, some for extra durability, others for increased softness. Fjällräven gets its wool from a variety of sources to create products that cover a plethora of applications. Find out more about the differen wool qualities Fjällräven is using... 

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Latest Press Releases

Fjällräven applauds the UN Global Climate Change Action Initiative and looks forward to collaborating with the fashion industry

2019-09-27

As a leading outdoor company, Fjällräven has been acutely aware of the industry’s impact on the environment for a long time and has made sustainability and minimum environmental impact a critically prioritized aspect in all parts of its operations. The opportunity to now be able to collaborate with the fashion industry under the UN Global Climate Change Action Initiative is a big step in the right direction to win the race against climate change.

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The Arctic Fox Initiative

2019-09-13

The Arctic Fox Initiative has chosen its very first three winning participants for 2019. The projects are The Beach Clean Network Limited, Leave No Trace and Hej Främling! All three are incredible non-profit organisations, from the UK, USA and Sweden respectively.

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Fjällräven Classic - The game-changing trekking concept goes global

2019-06-30

2020 sees the start of a long-term commitment to the expansion of the Fjällräven brand by offering no less than eight Fjällräven Classics across the globe.

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Abisko Midsummer trousers awarded “Gold Winner” in Outstanding Outdoor Awards 2019

2019-06-30

Fjällräven’s new warm climate trekking trousers “Abisko Midsummer trousers” has been chosen from a long list of products as Gold Winner of the new “Outstanding Outdoor Awards 2019” at OutDoor by ISPO.

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Press Kit: Fjällräven Spring & Summer 2020

2019-06-25

For the spring and summer season of 2020, Fjällräven is focusing on clothing suitable for outdoor activities in warm conditions – lightweight, improved ventilation, fast drying fabrics and packable garments.

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Press contact

Philipp Kloeters
Head of PR Fjällräven International
Fenix Outdoor | Fjällräven
Isartorplatz 8-10
80331 Munich

Phone: +49 89 23 249 077 782
Mobile: +49 172 42 131 64
E-Mail: philipp.kloeters@fjallraven.se

  


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