Inspirational Stories

Feel the Freedom to Explore Nature with Keb Updated


With Fjällräven’s new and updated Keb collection, enjoying the adventure – whether over snow, ice, rock or dirt – has never been easier. The new additions extend the range’s adaptability to weather, landscape and activity.



Welcome to Autumn & Winter 2018 at Fjällräven


For Autumn/Winter 2018/19 Fjällräven is optimising its re-engineered Greenland collection for winter. Additionally, the Keb Collection, launched almost two decades ago, is being expanded. And to round it all off, Fjällräven is launching Kånken Essentials, a collection of accessories for one of the world’s most popular backpacks.


Back to School - But Not As You Know It


Fjällräven collaborates with Swedish I Ur och Skur to develop a kid’s backpack designed for the toughest of critics.


Look who’s joining the Kånken family


Fjällräven’s Kånken backpack is celebrating its 40th anniversary this year and to mark the occasion Fjällräven is launching Kånken Essentials. Forty years after the original Kånken first adorned Swedish school children’s backs, comes a collection of accessories created for all kinds of Kånken lovers.


Latest Press Releases

Fjällräven’s new Bergshell Material Wins The OutDoor Award 2018 in the category “Innovation Material”



Swedish outdoor brand Fjällräven has another award to add to its collection. It has just won the OutDoor Award 2018 in the category “Innovation Material” for its newly developed, abrasion-resistant and waterproof material, Bergshell, at the OutDoor Trade Show in Germany. 

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Press Kit: Fjällräven Spring & Summer 2019


For Spring & Summer 2019 Fjällräven has returned to the point where it all started: backpacks. This is because backpacks aren’t just the start of Fjällräven’s journey as a company; they are the start of any good adventure. To ensure it covers all activities, landscapes and weather conditions, for 2019 Fjällräven is introducing new styles into its Bergtagen (mountaineering) and Keb (technical trekking) collections as well as a series of daypacks under the name Ulvö. Just as important as the new products is the material they’re made from. Bergshell is yet another sustainable fabric Fjällräven is adding to its range. Find out more in the Spring & Summer 2019 Press Kit 

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Press Kit: Fjällräven Polar 2018


On the 9th of April 2018 another episode of the Fjällräven Polar begins. 300km of arctic wilderness. More than 200 highly skilled sled dogs, a handful of expert guides and a group of ordinary people. 20 participants from all-over the world will embark on an adventure of a lifetime. Find out more about the event, the instructors, the route and the numbers on Fjällräven Polar 2018.

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Press Kit: Fjällräven Conscious Hunting Fall & Winter 2018/19


Fjällräven has been producing hunting clothing and accessories since the 1980s. But its history in the outdoors goes back a further two decades. It continues to draw on this long history of creating gear for nature, with this season’s hunting collection.

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Fjällräven wins two SOG awards at ISPO Munich 2018


At the ISPO 2018 the Scandinavian Outdoor Group awarded two of Fjällräven’s new products for the Fall & Winter 2018/19 season.

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Press contact

Philipp Kloeters
Head of PR Fjällräven International
Fenix Outdoor | Fjällräven
Isartorplatz 8-10
80331 Munich

Phone: +49 89 23 249 077 782
Mobile: +49 172 42 131 64



Nature is Waiting for You

Dappled light dances under your feet...

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Trekking In The Shadows Of Mountains

1,300km of trail stretch in front of you. Your pack...

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Fjällräven Classic USA: My First Ever Trek

Fjällräven Classic was in its third year here in the United States and I made it my mission to attend during my first year with Fjällräven North America. I had never done a backpacking trip before but being born and raised in Colorado...

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