Inspirational Stories

Back to School - But Not As You Know It


Fjällräven collaborates with Swedish I Ur och Skur to develop a kid’s backpack designed for the toughest of critics.


Look who’s joining the Kånken family


Fjällräven’s Kånken backpack is celebrating its 40th anniversary this year and to mark the occasion Fjällräven is launching Kånken Essentials. Forty years after the original Kånken first adorned Swedish school children’s backs, comes a collection of accessories created for all kinds of Kånken lovers.


Why Change A Good Thing?


It’s not enough to ensure the materials last a long time. If a product looks dated in two seasons’ time you won’t want to wear it. So Fjällräven designs with timelessness in mind. Many of Fjällräven's timeless products from the past are stil in use today, all around the world and Fjällräven is committed to sharing those heritage stories.


An Artist's View


Fjällräven’s original Greenland family started with one jacket, born out of discussions after a 1966 research expedition to Greenland. 50 years later, Fjällräven has returned to Greenland. Together with award-winning photographer Klaus Thymann the brand wants to learn and document the work of two young climate scientists operating on this rugged but pristine island.Find out more about Klaus, his work with Fjällräven and his connection to Greenland.


Latest Press Releases

Fjällräven’s new Bergshell Material Wins The OutDoor Award 2018 in the category “Innovation Material”



Swedish outdoor brand Fjällräven has another award to add to its collection. It has just won the OutDoor Award 2018 in the category “Innovation Material” for its newly developed, abrasion-resistant and waterproof material, Bergshell, at the OutDoor Trade Show in Germany. 

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Press Kit: Fjällräven Spring & Summer 2019


For Spring & Summer 2019 Fjällräven has returned to the point where it all started: backpacks. This is because backpacks aren’t just the start of Fjällräven’s journey as a company; they are the start of any good adventure. To ensure it covers all activities, landscapes and weather conditions, for 2019 Fjällräven is introducing new styles into its Bergtagen (mountaineering) and Keb (technical trekking) collections as well as a series of daypacks under the name Ulvö. Just as important as the new products is the material they’re made from. Bergshell is yet another sustainable fabric Fjällräven is adding to its range. Find out more in the Spring & Summer 2019 Press Kit 

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Press Kit: Fjällräven Polar 2018


On the 9th of April 2018 another episode of the Fjällräven Polar begins. 300km of arctic wilderness. More than 200 highly skilled sled dogs, a handful of expert guides and a group of ordinary people. 20 participants from all-over the world will embark on an adventure of a lifetime. Find out more about the event, the instructors, the route and the numbers on Fjällräven Polar 2018.

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Press Kit: Fjällräven Conscious Hunting Fall & Winter 2018/19


Fjällräven has been producing hunting clothing and accessories since the 1980s. But its history in the outdoors goes back a further two decades. It continues to draw on this long history of creating gear for nature, with this season’s hunting collection.

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Fjällräven wins two SOG awards at ISPO Munich 2018


At the ISPO 2018 the Scandinavian Outdoor Group awarded two of Fjällräven’s new products for the Fall & Winter 2018/19 season.

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Press contact

Philipp Kloeters
Head of PR Fjällräven International
Fenix Outdoor | Fjällräven
Isartorplatz 8-10
80331 Munich

Phone: +49 89 23 249 077 782
Mobile: +49 172 42 131 64



Prepare for Classic – Part 4: Essential Tips Not To Miss

In the final part of our prepare for Fjällräven Classic series...

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Trekking Feet And Boot Care

Arguably the most important parts of your body to take of when trekking are your feet. Blisters...

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Trekking Tips For Beginners

According to the Cambridge English Dictionary...

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