Inspirational Stories

Say Hello To Kånken Re-Wool

2020-06-24

Wool has always been one of Fjällräven’s core materials. For fall & winter 2020, Fjällräven has used recycled wool, what it calls Re-Wool, to create this new, special edition Kånken.

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This Way Outdoors!

2020-05-28

Vardag, in Swedish, is a word for ‘everyday life’. This season, outdoor brand Fjällräven’s bestselling Vardag series, with its simple designs, everyday functionality and clear connection to Fjällräven’s heritage, has become a distinct collection of apparel.

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Art That Carries Stuff

2020-04-24

Kånken Art is what happens when you invite renowned artists to express their relationship to nature with a Kånken as their canvas. The products will be available from July 15th 2020. Read more about the non-profit project, the artist and the products below.

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It’s A Lifelong Relationship, Choose Wisely!

2020-03-23

When we can’t go out in nature, what better time to prepare for our upcoming trips? Do research, read up on equipment, compare, write packing lists and choose what to wear and what to bring. Finding the right pair of trekking trousers can be the first step towards many successful hikes.

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Latest Press Releases

Press Kit: Fjällräven Spring & Summer 2021

2020-05-27

This year, Fjällräven’s close collaboration and inspiring friendship with nature has been ongoing for over 60 years. For spring & summer 2021 Fjällräven will continue that path and built the season on the success of Fjällräven’s Abisko Midsummer and High Coast ranges by introducing more lightweight, ventilating, moisture-wicking, quick-drying and highly packable products...

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Fjällräven launches online trekking event Fjällräven Classic TV

2020-05-22

Starting this summer, Fjällräven will introduce Fjällräven Classic TV: The brand’s solution to the current situation to get people immersed in a trekking experience. Streamed online, from the point of view of a trekker it will digitally transport viewers from all across the globe to the locations of Fjällräven’s successful trekking events.

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Fjällräven Head of Sustainability Christiane Dolva Törnberg awarded as “Business Woman of the Year 2019 in Swedish Sport Industry”

2020-04-21

Fjällräven’s Head of Sustainability Christiane Dolva Törnberg has been awarded as Business Woman of the Year 2019 in Swedish Sports Industry by Svenskst Sportforum.

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Fjällräven announces Alexander Matt as new Global Marketing Director

2020-04-15

Alexander Matt has been appointed as the new Global Marketing Director for Fjällräven starting on 15 April 2020. He succeeds Leif Öhlund who left the company in 2019 to pursue other opportunities.

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Popular Fjällräven trekking event expansion 2020 affected by COVID-19 crisis

2020-04-08

Due to the current situation around the spread of COVID-19 Fjällräven unfortunately has to cancel the 2020 Fjällräven Classic Events in Germany, Denmark, UK, Sweden, US and China.

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Press contact

Philipp Kloeters
Head of PR Fjällräven International
Fenix Outdoor | Fjällräven
Isartorplatz 8-10
80331 Munich

Phone: +49 89 23 249 077 782
Mobile: +49 172 42 131 64
E-Mail: philipp.kloeters@fjallraven.se