As a leading outdoor company, Fjällräven has been acutely aware of the industry’s impact on the environment for a long time and has made sustainability and minimum environmental impact a critically prioritized aspect in all parts of its operations. The opportunity to now be able to collaborate with the fashion industry under the UN Global Climate Change Action Initiative is a big step in the right direction to win the race against climate change.
The Arctic Fox Initiative has chosen its very first three winning participants for 2019. The projects are The Beach Clean Network Limited, Leave No Trace and Hej Främling! All three are incredible non-profit organisations, from the UK, USA and Sweden respectively.
2020 sees the start of a long-term commitment to the expansion of the Fjällräven brand by offering no less than eight Fjällräven Classics across the globe.
Fjällräven’s new warm climate trekking trousers “Abisko Midsummer trousers” has been chosen from a long list of products as Gold Winner of the new “Outstanding Outdoor Awards 2019” at OutDoor by ISPO.