Inspirational Stories

This Way Outdoors!

2020-05-28

Vardag, in Swedish, is a word for ‘everyday life’. This season, outdoor brand Fjällräven’s bestselling Vardag series, with its simple designs, everyday functionality and clear connection to Fjällräven’s heritage, has become a distinct collection of apparel.

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Art That Carries Stuff

2020-04-24

Kånken Art is what happens when you invite renowned artists to express their relationship to nature with a Kånken as their canvas. The products will be available from July 15th 2020. Read more about the non-profit project, the artist and the products below.

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It’s A Lifelong Relationship, Choose Wisely!

2020-03-23

When we can’t go out in nature, what better time to prepare for our upcoming trips? Do research, read up on equipment, compare, write packing lists and choose what to wear and what to bring. Finding the right pair of trekking trousers can be the first step towards many successful hikes.

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Where Summer Memories Are Made

2020-02-05

Long, hot days and short, light nights means more time outdoors. Fjällräven’s High Coast collection is designed to feel right at home in the versatile space between urban and outdoor life.

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Latest Press Releases

Fjällräven launches online trekking event Fjällräven Classic TV

2020-05-22

Starting this summer, Fjällräven will introduce Fjällräven Classic TV: The brand’s solution to the current situation to get people immersed in a trekking experience. Streamed online, from the point of view of a trekker it will digitally transport viewers from all across the globe to the locations of Fjällräven’s successful trekking events.

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Fjällräven Head of Sustainability Christiane Dolva Törnberg awarded as “Business Woman of the Year 2019 in Swedish Sport Industry”

2020-04-21

Fjällräven’s Head of Sustainability Christiane Dolva Törnberg has been awarded as Business Woman of the Year 2019 in Swedish Sports Industry by Svenskst Sportforum.

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Fjällräven announces Alexander Matt as new Global Marketing Director

2020-04-15

Alexander Matt has been appointed as the new Global Marketing Director for Fjällräven starting on 15 April 2020. He succeeds Leif Öhlund who left the company in 2019 to pursue other opportunities.

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Popular Fjällräven trekking event expansion 2020 affected by COVID-19 crisis

2020-04-08

Due to the current situation around the spread of COVID-19 Fjällräven unfortunately has to cancel the 2020 Fjällräven Classic Events in Germany, Denmark, UK, Sweden, US and China.

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Fjällräven voted most sustainable brand in its industry according to Sustainable Brand Index 2020 Sweden

2020-03-31

Europe’s largest brand study on sustainability, the Sustainable Brand Index™ 2020, has announced that Fjällräven is an industry leader within sustainability in Sweden. Choosing between over 1 400 brands Swedish consumers voted for Fjällräven as the most sustainable brand from the “Clothing and Fashion Brand” industry. 

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Press contact

Philipp Kloeters
Head of PR Fjällräven International
Fenix Outdoor | Fjällräven
Isartorplatz 8-10
80331 Munich

Phone: +49 89 23 249 077 782
Mobile: +49 172 42 131 64
E-Mail: philipp.kloeters@fjallraven.se

  


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