Starting this summer, Fjällräven will introduce Fjällräven Classic TV: The brand’s solution to the current situation to get people immersed in a trekking experience. Streamed online, from the point of view of a trekker it will digitally transport viewers from all across the globe to the locations of Fjällräven’s successful trekking events.
Fjällräven’s Head of Sustainability Christiane Dolva Törnberg has been awarded as “Business Woman of the Year 2019 in Swedish Sports Industry” by Svenskst Sportforum.
Alexander Matt has been appointed as the new Global Marketing Director for Fjällräven starting on 15 April 2020. He succeeds Leif Öhlund who left the company in 2019 to pursue other opportunities.
Due to the current situation around the spread of COVID-19 Fjällräven unfortunately has to cancel the 2020 Fjällräven Classic Events in Germany, Denmark, UK, Sweden, US and China.
Europe’s largest brand study on sustainability, the Sustainable Brand Index™ 2020, has announced that Fjällräven is an industry leader within sustainability in Sweden. Choosing between over 1 400 brands Swedish consumers voted for Fjällräven as the most sustainable brand from the “Clothing and Fashion Brand” industry.