Inspirational Stories

Welcome to Autumn & Winter 2018 at Fjällräven


For Autumn/Winter 2018/19 Fjällräven is optimising its re-engineered Greenland collection for winter. Additionally, the Keb Collection, launched almost two decades ago, is being expanded. And to round it all off, Fjällräven is launching Kånken Essentials, a collection of accessories for one of the world’s most popular backpacks.


Back to School - But Not As You Know It


Fjällräven collaborates with Swedish I Ur och Skur to develop a kid’s backpack designed for the toughest of critics.


Look who’s joining the Kånken family


Fjällräven’s Kånken backpack is celebrating its 40th anniversary this year and to mark the occasion Fjällräven is launching Kånken Essentials. Forty years after the original Kånken first adorned Swedish school children’s backs, comes a collection of accessories created for all kinds of Kånken lovers.


Why Change A Good Thing?


It’s not enough to ensure the materials last a long time. If a product looks dated in two seasons’ time you won’t want to wear it. So Fjällräven designs with timelessness in mind. Many of Fjällräven's timeless products from the past are stil in use today, all around the world and Fjällräven is committed to sharing those heritage stories.


Latest Press Releases

Fjällräven’s new Bergshell Material Wins The OutDoor Award 2018 in the category “Innovation Material”



Swedish outdoor brand Fjällräven has another award to add to its collection. It has just won the OutDoor Award 2018 in the category “Innovation Material” for its newly developed, abrasion-resistant and waterproof material, Bergshell, at the OutDoor Trade Show in Germany. 

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Press Kit: Fjällräven Spring & Summer 2019


For Spring & Summer 2019 Fjällräven has returned to the point where it all started: backpacks. This is because backpacks aren’t just the start of Fjällräven’s journey as a company; they are the start of any good adventure. To ensure it covers all activities, landscapes and weather conditions, for 2019 Fjällräven is introducing new styles into its Bergtagen (mountaineering) and Keb (technical trekking) collections as well as a series of daypacks under the name Ulvö. Just as important as the new products is the material they’re made from. Bergshell is yet another sustainable fabric Fjällräven is adding to its range. Find out more in the Spring & Summer 2019 Press Kit 

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Press Kit: Fjällräven Polar 2018


On the 9th of April 2018 another episode of the Fjällräven Polar begins. 300km of arctic wilderness. More than 200 highly skilled sled dogs, a handful of expert guides and a group of ordinary people. 20 participants from all-over the world will embark on an adventure of a lifetime. Find out more about the event, the instructors, the route and the numbers on Fjällräven Polar 2018.

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Press Kit: Fjällräven Conscious Hunting Fall & Winter 2018/19


Fjällräven has been producing hunting clothing and accessories since the 1980s. But its history in the outdoors goes back a further two decades. It continues to draw on this long history of creating gear for nature, with this season’s hunting collection.

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Fjällräven wins two SOG awards at ISPO Munich 2018


At the ISPO 2018 the Scandinavian Outdoor Group awarded two of Fjällräven’s new products for the Fall & Winter 2018/19 season.

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Press contact

Philipp Kloeters
Head of PR Fjällräven International
Fenix Outdoor | Fjällräven
Isartorplatz 8-10
80331 Munich

Phone: +49 89 23 249 077 782
Mobile: +49 172 42 131 64



The Life and Times of Arctic Foxes Around the World

As regular Foxtrail readers will know...

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Nature Photography Tips From The Pros

Daniel Taipale, aka @dansmoe, is a Finnish photographer that’s been a friend of Fjällräven for around two years now. “His photos always tell a story. They make you want to get out and explore...

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Five Tips for Trekking Solo

Some people think I’m crazy for preferring to trek alone. “Isn’t it dangerous?” they say. “Don’t you get lonely?” Of course there is an extra element of risk. If I fall and hurt myself...

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