Inspirational Stories

The Arctic Fox Initiative

2018-12-20

Fjällräven launches The Arctic Fox Initiative to support projects that give back to nature. It is a springboard for new projects and bright ideas that help protect the environment and inspires more people to spend time in it. Anyone can apply with a project, funding is decided by a jury and a public voting system and based on the sales of selected products.

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Nature is waiting - Welcome to Spring & Summer 2019

2018-11-22

All good adventures start with a backpack. And it’s with the backpack that Fjällräven was founded. For the 2019 spring summer season Fjällräven has returned to its core and is releasing a collection of backpacks for a variety of uses to take you from home to nature and back again, whenever you want. 

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Fjällräven Wool - Get cosy this holiday season

2018-10-10

It’s almost that time again. When you long for snowy landscapes, open fires and cosy cabins. When you wrap yourselves in a wool sweater and snuggle up with loved ones. Fjällräven is a big fan of wool, because it’s one of nature’s most functional materials.

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Fjällräven Polar 2019

2018-08-23

Fjällräven’s globally successful event, Fjällräven Polar, is back for another year. To take part on this adventure of a lifetime, participants must apply by submitting their video or photo entries online. The application period runs from 15 November to 13 December 2018.

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Latest Press Releases

Fjällräven Reveals Collaborative Collection with Swedish Fashion Brand Acne Studios

2018-08-30

For the first time, Fjällräven is collaborating with a high-profile fashion brand. Fellow Swedish brand, Acne Studios, is paying homage to Fjällräven with a collection of garments and bags that reinterprets Fjällräven classics.

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Fjällräven collaborates with Acne Studios

2018-08-28

For the first time ever, Fjällräven is launching a collaborative collection. In homage from one Swedish brand to another, high-profile fashion brand, Acne Studios, has reinterpreted some of Fjällräven's most iconic pieces. The resulting collection is clearly inspired by Fjällräven's timeless functionality, but features the distinctive character of Acne Studios.

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Fjällräven’s new Bergshell Material Wins The OutDoor Award 2018 in the category “Innovation Material”

2018-06-18

 

Swedish outdoor brand Fjällräven has another award to add to its collection. It has just won the OutDoor Award 2018 in the category “Innovation Material” for its newly developed, abrasion-resistant and waterproof material, Bergshell, at the OutDoor Trade Show in Germany. 

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Press Kit: Fjällräven Spring & Summer 2019

2018-06-04

For Spring & Summer 2019 Fjällräven has returned to the point where it all started: backpacks. This is because backpacks aren’t just the start of Fjällräven’s journey as a company; they are the start of any good adventure. To ensure it covers all activities, landscapes and weather conditions, for 2019 Fjällräven is introducing new styles into its Bergtagen (mountaineering) and Keb (technical trekking) collections as well as a series of daypacks under the name Ulvö. Just as important as the new products is the material they’re made from. Bergshell is yet another sustainable fabric Fjällräven is adding to its range. Find out more in the Spring & Summer 2019 Press Kit 

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Press Kit: Fjällräven Polar 2018

2018-04-03

On the 9th of April 2018 another episode of the Fjällräven Polar begins. 300km of arctic wilderness. More than 200 highly skilled sled dogs, a handful of expert guides and a group of ordinary people. 20 participants from all-over the world will embark on an adventure of a lifetime. Find out more about the event, the instructors, the route and the numbers on Fjällräven Polar 2018.

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Press contact

Philipp Kloeters
Head of PR Fjällräven International
Fenix Outdoor | Fjällräven
Isartorplatz 8-10
80331 Munich

Phone: +49 89 23 249 077 782
Mobile: +49 172 42 131 64
E-Mail: philipp.kloeters@fjallraven.se

  


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